Final week of X501

This week, being the last week of the class, is a bit of a heavy week.  We have our team marketing assignment to finish up and submit, the last business model canvas, and lots of material to dig into.  Aside from the required reading and viewing, I’d like to look into the article about “why advertising is failing on the internet” and “advertisers face hurdles on social networking sites”.  I have heard that advertising is not successful on Facebook like it is on Google, so I’d like to better understand why and when it works and why and when it doesn’t.