The article about how to build your startup without learning code illustrates the power of the internet has of connecting people. If you want to start your own business, the article explains that you don't need to be able to do everything yourself. No need to re-invent the wheel, someone else out there already has a skill that you need, and you just need to connect with them. You no longer have to code to make your own website with all the different simple website building tools that are out there. You also don't need to be your own graphic designer; there are several websites out there connecting people who do just that with people who need the services. With all of these tools getting simpler every day, anyone can realize the dream of running their own business with work and resourcefulness.
This very much applies to my life! My fiance is living this process every day growing his personal videography / photography business. In just five years, I have seen what used to be his side hobby grow into an all consuming, self supporting business. He has used many of these tools like WordPress, Google Analytics, and of course Facebook and Twitter to promote his videography business (nichampagne.com). I'm very much looking forward to learning new things in this class as well as the rest of my MBA education to help him grow the business even more.
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