We have quite a bit on the agenda for Week 3 in X501. I've been traveling for work all week (still am) and found a few minutes to take a look at all the material for this week. Beyond the required material, I'm interested in the NPR podcast "The point of Twitter". That has been something I have been wondering for a long time, and I'm looking forward to having that answer. I understand the importance of Twitter as a marketing tool, but for personal use, I don't see a point. I'm also planning to check out the video "When social media became news".
As far as the deliverables for the week, the Twitter assignment is the project due first. Right now I'm in the process of registering for wedding gifts, so I will probably choose a company that I'm considering registering with. I'd like to see what they are all about before I suggest that my closest family and friends spend their money at these stores.
The team assignment is coming along. My team has selected our brand, the Nissan Leaf, and has chosen to take the divide and conquer approach! I haven't read much about the personal branding assignment yet, but I'm going to dive in later on over the weekend.
My learning goals for this week are to find out how to effectively reach microsegments through social media. Also, to find out what is the value of Twitter.
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