Week 2: Empowering the Customer

This week in Marketing in the Era of Digital Technology, I'm hoping to learn about the way the role of the consumer is viewed by marketers.  Some of the extra materials that intrigue me are the google and youtube videos and the NPR audio.    My other goal for the week is to make initial contact with my team for the Online Marketing assignment.  Its a busy week ahead but I'm ready for the challenge of fitting in as much learning as possible!